A successful trade show booth requires a
solid marketing plan and meticulous attention to every detail. What are your
goals? How will you accomplish those goals in the short amount of time
available to you in a trade show format? How do you design an exhibit that will
get the attention of attendees? The answers to these questions will guide you
in the development of a successful marketing plan for your next trade show.
What are your
goals?
What are your goals for this specific
trade show? Are you trying to increase leads or convert leads to sales? Are you
trying to raise brand recognition and interest? Discuss this question with your
whole team to make sure everyone involved has the same goals and vision. This
unified front will make sure that your team is working together towards the
same vision.
How will you
accomplish those goals?
Now that you have identified your goals,
how will you accomplish them? In a trade show setting you are competing with
every other booth regardless of what they are offering. What can you do to draw
prospective clients to your booth? Giveaways, direct mailings, and contests can
help bring clients to your exhibit, but you must present a professional and
polished appearance. Social media can be a valuable tool in building
anticipation before the event. Posts featuring pictures and video clips of your
product, especially featured or new products, can help build interest and drive
visits to your exhibit. Social media pages are also a great way to let
customers know about any planed giveaways or contests and create excitement for
the event.
Exhibit Design
A successful trade show exhibit is clean,
never claustrophobic or crowded, and puts your brand name at the front of
everyone’s mind. Signage is extremely important and cannot be overdone. Make sure
your logo and company name are well displayed at all times and from every
direction of approach. All team members should be wearing apparel that features
the company name, logo and colors. Table skirting and clips from
tableskirtclip.com will ensure that your table looks professional, clean, and
organized at all times.
After the event action
plan…
Trade show success requires a great deal
of planning, execution and follow through in order to get the best possible
return on your investment. This does not have to be stressful as long as you:
1. Start planning early
2. Identify your goals
3. Utilize the right team members
4. Create a solid marketing plan
5. Present a professional exhibit
6. Follow through with prospective clients
Remember
to engage everyone that comes to your exhibit. You present the first impression
people will have of your business; make sure it is a positive one! Contact Table
Skirt Clip today
to make your trade show a success.
